ME!BOX MEDIA, 05/03/2010
Video is the fastest growing online medium. Me!Box is a state-of-the-art video playback add-on that could revolutionize online video technology, analytics and monetization. It is the initial product offering from Me!Box Media, whose founders and executive team share extensive management and global experience with technological products – authoring more than a dozen patented and patent-pending technologies, and the sales and marketing of products for Apple, Microsoft, BMW and Motorola. The Chicago tech company recently named Lunar Strategies as its Agency of Record and tasked the firm with the redevelopment of Me!Box's brand identity, website, sales presentation as well as mapping of its brand and key messaging.
AMERIANA BANK, 05/02/2010
Beginning in 2010, Ameriana Bank signed Lunar Strategies to a retainer agreement. The amount of the retainer was not disclosed. The firm has worked with the bank for three years, which includes the design of the bank's brand identity, signage and retail point-of-purchase material. Under the agreement, Lunar will continue to support the needs and goals of Ameriana's in-house marketing department and the chief marketing officer.
AMERIANA BANK, 05/01/2010
Internal marketing and training are vital to the delivery of a service brand. That's why the Ameriana's annual Sales and Service Delivery Day is a big deal. Especially this year, Ameriana Bank is celebrating 120 years and Ameriana Insurance is celebrating 50 years in business. As a result, Lunar Strategies and the Ameriana marketing department plan to launch a year-long celebration. It is starting with an invitation and project for associates that will result in a traveling exhibit built around their 12 decades in business, the 12 communities they serve and the 12 letters in their name. It's a clever way to take a brand internalization strategy and use it externally with customers.
ALPACA WITH A TWIST, 05/01/2010
A series of new alpaca yarns and pattern designs created a lineup of exciting new and colorful garments. Sweaters, scarves, socks and skeins needed to be photographed so they could be featured online, in ads and on packaging. Sans the size 4 models, Lunar captured the best side of each garment and skein in their in-house photo studio as well as the handling the delicate photo retouching.
ST. FRANCIS HOSPITAL, 02/12/2010
Staying motivated and keeping a positive outlook in the pressure-packed, life and death environment of the ER can be a challenge, even on a good day. That's why St. Francis and Lunar Strategies are developing a series of posters that don't just recognize the contributions of these tireless caregivers with a pat on the back or hardy "atta boy", but reflects the real spirit of each doctor or nurse that will be highlighted during the year. From our perspective, it’s truly an honor and privilege to try and capture a small part of the individuals who make the ER their life's work.
ST. FRANCIS HOSPITAL, 02/11/2010
The Nursing Congress at St. Francis Hospital turned to Lunar Strategies for a logo that would embody and literally symbolize their various functions. Not a simple task, the end solution pointed the way and gave St. Francis an effective visual aid as well as a logo.
INDIANA AQUACULTURE PROGRAM, 02/10/2010
Farm-fresh and Indiana raised yellow perch will be served at the annual Purdue Ag Fish Fry. That's right! Yellow perch produced right here in Indiana. Bell Aquaculture, located in Albany, is the nation's largest yellow perch farm and production facilities. And they will be supplying the yellow perch fillets. In concert with the February 6th event at the Indiana State Fairgrounds and the Indiana Soybean Alliance's Aquaculture program, Lunar Strategies will develop an announcement ad, table tents and the aprons to be worn by the servers.
INDIANA BIOFUELS PROGRAM, 02/09/2010
The spokesperson for The Hoosier Horsepower program gets selected to the 2010 Pro Bowl and new materials are launched to honor his achievement. Lunar Strategies will create a new billboard and other communication tactics for Colts' tight end Dallas Clark. Dallas is actively involved in this program, sponsored by the Indianapolis Colts, Indiana Soybean Alliance and Indiana Corn Marketing Council, to educate Indiana consumers on the green benefits of biofuels – for our environment and economy.
INDIANA BIOFUELS PROGRAM, 02/08/2010
The Hoosier Horsepower program for Biofuels, sponsored by the Indianapolis Colts, Indiana Soybean Alliance and Indiana Corn Marketing Council, is being prepared for Indiana classrooms. Curriculum and lesson plans for grades 3-5, 6-8 and 9-12 have been assembled and drafted by Lunar Strategies. Implementation of this education strategy is targeted for the 2010-2011 school year.
AMERIANA BANCORP, 02/07/2010
In 1890, Henry County Building and Loan opened in New Castle. Today, the organization, known as Ameriana Bank, is celebrating 120 years in business. A preferred provider and marketing partner for the last four years, Lunar Strategies has been commissioned again to develop this year's annual report. The theme for this Indiana-based community bank is: 12 decades, 12 communities and 1 guiding principle. And, the proposed design is a tribute to the past and the present.
CHATEAU BIJOU, 02/05/2010
It's been a hard road for local town newspapers and Noblesville has been without any coverage until the Current in Noblesville recently hit the mailboxes. Looking to increase awareness and promote special offers, Chateau Bijou Salon & Spa is testing a 13-week flight of full page advertorials and half-page ads. An extension of the brand image created by Lunar Strategies, island ads and half page ad templates with an area for offers and coupons will be developed for the Noblesville shop. The firm will also provide assistance with the editorial and editorial images, as well as guidance on measurement and the layout provided by the publication.
YOUNG PRESIDENTS ORGANIZATION, 02/04/2010
Their Valentine's event slated for February 13th has YPO looking for love in all the right places. It began with a quick call and response of what else, "we’d love to." Lunar Strategies took on the simple matter of designing the invitation. With love as the theme and quest speaker's topic, red became color of choice – sweet and simple!
SWEETINBLEEKE ATTORNEYS, 02/03/2010
Fresh content is a big draw for any website. However, updating content can draw heavy on a firm's budget and resources. Looking to save time and money, Lunar Strategies assisted this Indianapolis law firm by converting their website to a new admin tool and training their marketing manager and key staff on how to use it. An initial training session followed by a couple of WebEx sessions made the transition relatively easy to their staff and seamless to their clients.
ALPACA WITH A TWIST, 02/02/2010
By necessity, owners of small companies often have their hands in everything. Looking to refocus and prioritize her business as the industry looks to rebound for the recession, the owner of an Indianapolis-based alpaca yarn company turned to Lunar Strategies. She continued to contract ad space. We took over the coordination of material deadlines and developed new ad templates for 2010. It’s a small twist on an old theme. Now she has a little more time to "work on" the business instead of "working in" it.
LUNAR STRATEGIES, 02/01/2010
On December 1, 2009, our firm moved operations to the MMC Equity Group building in Castleton Park. We're just 2.6 miles east of our previous location. Our new address is 6340 Castleplace Drive, Suite 200, Indianapolis, IN 46250. New business cards have been printed and are being distributed. If you're at the Castleton Mall, swing by. We're only a few blocks due south.
ALPACA WITH A TWIST, 01/31/2010
An Indiana company relocates to Indianapolis and expands grassroots and B-to-B marketing efforts. A sister company to Copper Ridge Alpaca in Georgetown, Indiana, Alpaca With A Twist is a supplier of superior alpaca yarn to the wholesale market and knitters throughout North America. As a specialty brand, the company collaborates with yarn shop owners and garment designers to provide the best selection, quality, and support – from special teaching aids to promotional ideas. The product line offers a premium selection of colors, shades, weights and blends for different hand-knitting projects. Expressed as “unity with variety” by the design team, the company’s line of yarn complements and creatively coordinates packaging, color story and overall style. These brand attributes woven with a flare for creative twists will make up the very fiber of new trade ads and marketing efforts.
FAIR OAK FARMS, 01/30/2010
Over the last five years, Fair Oaks Farms has become a significant and highly recognized destination for the public and agri-business professionals to see a working dairy operation. A genuinely unique experience, the farm offers tours of one of their ten dairy operations, an adventure center with an interactive theatre and exhibits, a birthing barn and cheese plant. Over the next few months, Lunar Strategies will be helping to enhance guests' experience by upgrading an existing interactive exhibit and overhauling one of the larger attractions in the adventure center.
ST. FRANCIS PAIN CENTER, 08/11/2009
Healing Touch therapy is used throughout the St. Francis health care system to bring greater healing and well-being to their patients. Healing Touch is defined as a type of biofield therapy by the National Center for Complementary and Alternative Medicine at the National Institute of Health (NIH).
AMERIANA BANK, 08/09/2009
With the holidays approaching and the economy continuing to make it tough for many local non-profit organizations. Ameriana Bank turned to Lunar Strategies to help develop and announce their Make-A-Difference Charity Program. The bank and various local charities are teaming up to assist needy families in the Indiana communities they serve. Ameriana plans to donate for every new checking account opened. Plus, these new customers will receive in appreciation for participating in this special program. Direct mail letters, website banners, in-store POP and special packaging will be crafted, designed and distributed to get the word out into the community.
WEICHERT REALTORS, 08/08/2009
Ads featuring waterfront and golf course properties are taking up significant real estate in the IBJ to attract executives on the move. As lease or lease to own, these executive homes on Geist and in Carmel are designed exclusively to appeal to the sensibilities and taste of an extremely discerning clientele. Moreover, the ads are designed to position Weichert Realtors as the leader in luxury leasing.
ARK7 FISHERIES, 08/07/2009
Ark7 Fisheries plans to locate, operate and market a fish processing plant in Greenwood Indiana. The company plans to brand, market, process and distribute fresh Tilapia fillets to the foodservice markets in the state and region. Based on the branding requirements and experience with Indiana aquaculture, Lunar Strategies will assist in the branding and marketing of this startup company and its value-added product and co-product lines.
ST. FRANCIS HOSPITAL, 08/06/2009
Nationally recognized health care doesn't require a 45-minute drive or plane ride. Looking to drive home that point, St. Francis Mooresville Hospital is turning to Lunar Strategies. The firm is designing billboard art to highlight this message and point consumers in the right direction. The artwork will be posted in the coming months near the junction of I465 and SR67.
ST. FRANCIS HOSPITAL, 08/05/2009
The recession and job loss are impacting every sector of business, even healthcare. Unfortunately, it appears that preventive care, such as annual exams, are being delayed by consumers. St. Francis Mooresville Hospital and Lunar Strategies will be looking to reach and persuade consumers otherwise. Using proven direct marketing techniques, a targeted direct mail piece will be used to reaffirm the need for preventive health and encourage women to schedule an annual exam.
INDIANA BIOFUELS PROGRAM, 08/04/2009
Indiana Soybean Alliance and Indiana Corn Marketing are teaming up with the Indianapolis Colts to educate consumers on the economic and environmental benefits of ethanol and biodiesel. This high octane program, titled Hoosier Horsepower, involves appearances in more than 40 Indiana communities, contests, scholarships and gallons of game day exposure. Lunar Strategies is executing the X's and O's – starting with the development of the brand identity for the program, a direct mail piece to Indiana soybean and corn producers, outdoor advertising and a promotional item, plus the development of classroom curriculum for grades K-2, 3-5, 6-8 and 9-12.
SWEETINBLEEKE ATTORNEYS, 08/03/2009
Twitter, LinkedIn and other social media are getting all the press, but there is still a place for printed material in a company’s business development activities. Recognizing this fact, SweetinBleeke and Lunar Strategies are using on-demand printing to state the attorney's case. Beyond offering customizable templates, their key argument is how this material will be packaged. A uniquely designed die-cut cover exudes the firms brand identify and attributes, and makes it literally, an open and shut case.
INDIANA FARM BUREAU, 08/02/2009
From the barnyard to the backyard barbeque grill, Americans continue to enjoy burgers and bratwursts throughout the summer, and year. Unfortunately, our food chain is becoming more and more misunderstood by today's consumers and misrepresented by animal activists. Looking to support this vital Indiana industry, Indiana Farm Bureau is reaching out to Lunar Strategies for some true grassroots marketing. Targeting county fairs, a turnkey package is being designed for Indiana Livestock Farmers around the very appropriate and fitting theme, "Champions of Animal Care." A large mobile case is being sourced and packed with material designed by Lunar Strategies including wall and pop-up banners to accommodate a 10' x 10' exhibit space, stickers, bags, t-shirts, placemats and literature.
THE CARING CENTER, 08/01/2009
Lunar Strategies is stepping to the plate for children across Boone County. The firm is donating its time and talents to help launch a fundraising campaign spearheaded by The Caring Center, a Lebanon-based non-profit organization. Led by Jamie Nance, owner and Lebanon native, the firm is creating the logo for the "Feeding our future…one child at a time" campaign, plus designing postcards, customer lunchbox shaped center pieces and donation boxes, t-shirts and a billboard.
AMERIANA BANK, 02/18/2009
As children and parents get ready for school time again, Ameriana Bank is cooking up events to drive traffic, increase business and help needy local families. On consecutive Saturdays in August, Back to School Cookout events will be held at their West Carmel and Fishers banking centers. New and slightly used backpacks will be collected throughout the month. Lunar Strategies is grilling up a special blend of advertising and point-of-purchase material to announce these events and the backpack collection. It's a great cause to be involved with and promises to be strong community events for this progressive Indiana-based community bank.
AMERIANA BANK, 02/17/2009
On July 22, Ameriana Bank is launching a more customer-centric and brand sensitive website. Wanting to create a good first impression and positive brand experience, especially with their online banking customers, Lunar Strategies is developing new landing pages for the current and new website, handouts and statement stuffers and a series of in-store posters to announce the new Ameriana.com and the launch date. The look and tone of this material is being crafted to exude and embody the Ameriana brand.
AMERIANA BANK, 02/16/2009
Indiana community bank plots new brand trajectory to increase brand value and preference by enhancing customers’ brand experience. Executive management collaborates with Lunar Strategies to guide migration process -- altering the culture and aligning sales, marketing and operations through explicit brand internalization steps focused on management of customer touch points. The transformation continues through strategic planning and external management of the brand. Initiatives include development of a new brand identity, brand standards, signage, advertising, website, point-of-purchase, event and grassroots marketing tactics, shareholder and media communications, and the design of brand environments in its banking centers to reflect the new brand and help to create the desired customer experience.
AMERIANA BANK, 02/15/2009
Environments at Ameriana banking centers to express brand strategy and desired brand experience. Renovation of the banking center in Greenfield gets underway as plans for the lobby design at the New Castle main office get underway. Lunar Strategies has been commissioned to consult on these projects to insure the design elements and architectural features remain “On Brand” with the brand intent, identity and experience. The Greenfield store incorporates successful retail approaches to transform the center from a place to make a quick transaction. The space includes a cyber café with Wi-Fi access, knowledge bar, consulting nook, multi-purpose community room, self-service coin machine and peaceful sounds from a water feature in the main entry.
AMERIANA BANK, 02/14/2009
Executive offices continue brand migration with needed makeover. Lunar Strategies brings the c-suite up to brand standards. New paint, desks, credenzas, tables, light fixtures, and chairs express new brand attributes. The new furnishing and accessories were selected to embody a progressive, yet personal culture. Everyday function and comfort were not sacrificed in the process. The new environments greatly enhance both. This resulted in better overall ergonomics which included the creation of needed meeting space in the chief operating officer’s office.
AMERIANA BANCORP, 02/13/2009
The development of the theme and design for the 2008 annual report acts locally in the shadows of a struggling global economy. The strength and purpose of this community bank is articulated and demonstrated through a photo tribute to customers and communities it serves. The organization's expansion and brand expression is proudly displayed on each and every page, even as the banking industry continued to raise concerns inside the beltway. Lunar Strategies refuses to allow the negative economic environment to tarnish this organizations ongoing success and shareholder value.
AMERIANA BANCORP, 02/12/2009
The 2007 annual report receives a Maxi Award from the Indiana Bankers Association. The report was designed and written by Lunar Strategies. The theme, photography and content highlighted a group of associates that genuinely embodied the essence of being a community bank in Indiana, as well as expressing the organizations unique brand attributes and its unwavering support of the communities it serves.
AMERIANA BANCORP, 02/11/2009
Focusing on the brand and customers' brand experience delivers shareholder value. Lunar Strategies develops theme and annual report for second year. The message moves from introducing the new brand identity to the embodiment of the brand. The 2007 report captures the company’s brand attributes as expressed in photos of their associates, who exude engaging personalities and reflect a true sense of the level of service delivered by this community bank.
AMERIANA BANK, 02/10/2009
New signage slatted for banking centers. The bank’s executive management team consults with Lunar Strategies on signage design for the new logo. The project includes the design of pole signs, ground signs, building signs, directional signs and ATM signage for 10 banking centers.
AMERIANA BANK, 02/09/2009
New loan processing office to open in Carmel. Lunar Strategies crafts descriptive and customer-centric name – and consults on tone and intent of brand art in office space. Metal wall art and business-oriented artwork is selected for common and meeting spaces in newly opened Commercial Lending Center.
AMERIANA INSURANCE, 02/08/2009
Expansion plans by an Indiana insurance company result in market penetration strategies and multi-channel communication initiatives. Lunar Strategies assists with development of an integrated branding campaign around a single value proposition – “we’ve got you covered.” Execution of the campaign includes a series of outdoor and newspaper advertising, as well as direct mail.
CHATEAU BIJOU, 02/07/2009
New owners, Doug and Julie Fields, look to Lunar Strategies to massage the marketing for their salon and spa. Situated in Noblesville, the Chateau Bijou is housed in the National Register Model Mill building. Customers find themselves surrounded by exposed brick wall, impressive wood beams and ornate metal, finely balanced with delicate touches, sensual scents and luxurious treatments. The brand strategy, essence and experience will be customer intimate. Women, men and couples will be pampered and delighted in a place dedicated to the ultimate in style, beauty, relaxation and rejuvenation.
INDIANA AQUACULTURE PROGRAM, 02/06/2009
As an extension to the Aquaculture Financing Workshops sponsored by the Indiana Soybean Alliance's Aquaculture Initiative and Purdue University Extension, a financial planning and forecasting tool is developed by Lunar Strategies and Hypnotic Arts. This interactive e-learning program guides and helps teach producers how to use Excel and the financial speadsheets built around the three production systems which are best suited for Indiana fish farming.
INDIANA AQUACULTURE PROGRAM, 02/05/2009
Sponsored by the Indiana Soybean Alliance, Illinois Soybean Association and Iowa Soybean Association, Lunar Strategies is conducting a twelve state, qualitative reseach study of aquaculture producers. The objective of the mail survey is to determine core resources for information, interest in e-learning tools, and general business demographics and acumen – like what led them to a life of fish farming.
INDIANA AQUACULTURE PROGRAM, 02/04/2009
Indiana Soybean Alliance (ISA) invests state soybean checkoff funds to increase the demand for soybean meal by growing the aquaculture industry in the state. Working with Lunar Strategies, ISA has outlined some preliminary planning and tactics around this strategic initiative. These include the development of a logo, video and DVD, and some event marketing in coordination with the Purdue Extension – including the promotion of a series of workshops to education farmers, entrepreneurs and channel suppliers on the aquaculture industry. The core strategy is to build value and preference for an Indiana farm-raised and branded product, and expand the infrastructure necessary to support the aquaculture industry in Indiana.
INDIANA AQUACULTURE PROGRAM, 02/03/2009
Lunar Strategies nets strategic planning project to enhance 2009 marketing efforts and e-learning program for producers. Key planning components include mapping of the value chain to idenitify missing strategies and activities targeted to channel suppliers and customers, and critical influencers such as medical professionals. The e-learning centers around web-based tools to help producers manage different production systems with various fish species.
INDIANA BANKERS ASSOCIATION, 02/02/2009
Founder and president of Lunar Strategies, Mark Gause, serves on the panel of judges for 2008 Maxi Awards. For 28 consecutive years, the Maxi Awards have recognized excellence in bank marketing and advertising throughout the state. Ameriana won’t receive higher scores for their entries. His judging is limited to categories that don’t include any of Ameriana’s entries. Mark has judged past Maxi awards, plus various Ad Club and Business Marketing awards.
INDIANA BANKERS ASSOCIATION, 02/01/2009
At the 2008 Mega Conference, Lunar Strategies is honored with a Maxi Award. The Maxi Awards have recognized excellence in bank marketing and advertising throughout the state. The award-winning entry is an invitation developed for Ameriana Bank. The wine-bottle shaped invitation supported a successful open house and wine tasting event at the new Commercial Lending Center in Carmel.
INDIANA BIOFUELS PROGRAM, 01/31/2009
The biofuels program with the Indianapolis Colts will see a big splash along I70. In collaboration with the Indiana Soybean Alliance and Indiana Corn Marketing, Lunar Strategies is designing billboards that will promote the Hoosier Horsepower program and the exits were biofuels are available. These billboards are east of Indianapolis, and encourage drivers to fuel up with a biodiesel or an ethanol blend of E10 or E85 at exits 104 and 115.
INDIANA BIOFUELS PROGRAM, 01/30/2009
Indiana Soybean Alliance and Indiana Corn Marketing are pumping up support for grain farmers by promoting the real benefits of biodiesel and ethanol. Myths and misinformation about biofuels are seeded all over the Internet. Developed by Lunar Strategies, Indianabiofuels.com gives Indiana residents a single place for the facts on biofuels. It also features station location finders for ethanol and biodiesel, biofuels importance to our state's economy and environment, how to schedule the Biofuels Mobile Learning Center, and so much more.
INDIANA BIOFUELS PROGRAM, 01/29/2009
Indiana Soybean Alliance and Indiana Corn Marketing combine forces to support grain farmers by promoting the use of biodiesel and ethanol in Indiana. A combination of mass marketing, grassroots marketing and green marketing is being launched by Lunar Strategies. Radio ads and live-read sponsorships along with outdoor advertising are addressing consumer misperceptions about using ethanol, and are touting the benefits of ethanol to our environment and economy. Keeping the messages out on the roads, at fairs and other state events, the whole biofuel’s story will soon be delivered on wheels. This interactive, education center is scheduled to roll out the summer of 2008. The 36-foot long trailer will have large wall graphics and house video presentations, touch-screen monitors, and interactive exhibits and games.
INDIANA BIOFUELS PROGRAM, 01/28/2009
Indiana Soybean Alliance and Gas America hold special event to promote the use of soy biodiesel in Indiana. State and private officials are involved in the event to help gain press coverage from the ag and consumer media. Lunar Strategies drives the coordination of event marketing material and logistics at the site of the event – the Gas America truck stop on I70 near Knightstown. Behind the scenes activities range from tent and chair rental to the development of an event name, pole and ground signs, pump toppers and stickers, announcement flyers and billboard ad targeted to truck drivers traveling on I70.
INDIANA CORN MARKETING, 01/27/2009
Cross-marketing and co-branding with GM, Indiana Corn Marketing and Lunar Strategies develop a loyalty program for purchasers of GM Flex-Fuel vehicles. The program is built around ethanol adoption and use. It welcomes and encourages environmentally and fuel-conscious consumers to become part of the Flex-Fuel Generation. The program features a custom glove-box kit complete with an activation card, E85 information and more.
INDIANA FARM BUREAU, 01/26/2009
The Indiana Farm Bureau State Convention moves north in 2009. The event will be held in Fort Wayne from November 19 -21 at the new Grand Wayne Convention Center. Again this year, Lunar Strategies was selected to craft the theme and icon for the convention. The keynote speaker, theme and food will tap the essence of team-building and teamwork as experienced at all levels of sports.
INDIANA FARM BUREAU, 01/25/2009
Indiana Farm Bureau State Convention in 2008 moves to Evansville since the Indianapolis Convention Center is under construction and unavailable. This poses a risk to reduce attendance due to additional travel time, costs (especially as gas prices rise) and weather-related travel factors in December. Lunar Strategies is selected to craft the theme, icon and marketing materials. The strategy is to use the change of venue as a positive force for renewed excitement and energy. Use it to get the members more involved. And ultimately, use it to change how the convention is promoted and orchestrated.
INDIANA FARM BUREAU, 01/24/2009
Indiana Farm Bureau launches membership drive and moves 2008 State Convention to Evansville. Lunar Strategies developes a series of three ads to recruit new members. The campaign gives new purpose to a classic form of advertising and agricultural imagery. Barn advertising, often used to advertise Merrimac Caverns or Rock City, is become relevant and striking locations to tout the benefits of becoming an Indiana Farm Bureau member. The repurposing of this imagery is selected due to the nostalgic attraction and pull with the ag community.
INDIANA LIVESTOCK PROGRAM, 01/23/2009
Indiana Soybean Alliance hosts its second annual meeting of Indiana livestock farmers. Lunar Strategies updates the event's icon, invitations and materials to highlight the new venue – Lucas Oil Stadium. This year's event features a live appearance by Baxter Black – former large animal veterinarian, cowboy, poet, syndicated columnist and National Public Radio (NPR) guest personality – and the voice in the radio and print campaign created by Lunar Strategies to promote Indiana livestock farming.
INDIANA LIVESTOCK PROGRAM, 01/22/2009
Indiana Soybean Alliance launches inaugural meeting of Indiana livestock farmers. Lunar Strategies is tasked with developing the name, icon, invitations, event exhibits and materials. In addition, the firm will provide coordination of event logistics including a video appearance by Baxter Black – former large animal veterinarian, cowboy, poet, syndicated columnist and National Public Radio (NPR) guest personality – and the voice in the recent radio and print campaign supporting Indiana livestock farming. Baxter is not available for the 2007 Indiana Livestock Forum, but is planning to provide a video tribute to the individuals who are dedicated to agri-business and producing our food supply.
INDIANA LIVESTOCK PROGRAM, 01/21/2009
Indiana Soybean Alliance invests state soybean checkoff funds in a campaign to increase the demand for soybean meal. Developed by Lunar Strategies, the campaign features radio spots, newspaper ads and inserts targeted to the ag community and non-ag rural residents with an objective to inform, educate and alter misperceptions about liverstock farming. The campaign promotes Indiana livestock farming through the plain talk and wit of Baxter Black – former large animal veterinarian, cowboy, poet, syndicated columnist and National Public Radio (NPR) guest personality. Working with county livestock farmers, the newspaper inserts (FSI) highlight local pork, beef or dairy farms – plus reveal myths and facts on Indiana’s livestock industry.
INDIANA SOYBEAN ALLIANCE AND INDIANA CORN MARKETING COUNCIL, 01/20/2009
The Indiana Soybean Alliance and Indiana Corn Marketing Council commission Informa Economics to assess transportation infrastructure in the State of Indiana and the economic impact relative to counties and the state as it relates to agriculture. The study shows economic impact to local agribusiness and Lunar Strategies is commissioned to get the word out. The project will encompass a deck presentation with voice over, a direct mail piece with a CD to county officials and a brochure to other stakeholders, such as Indiana farmers and agribusiness owners.
INDIANA SOYBEAN ALLIANCE, 01/19/2009
The product launch of a new biodiesel with better cold weather fuel properties starts with naming and trademarking process. A quick trip out west and the newly named Permaflow™ introduces truck and heavy equipment owners at the National Biodiesel Board tradeshow. The exhibit graphic and literature are designed to stimulate the raw senses and experiences by simulating harsh winter working conditions. Pushing Permaflow to its limits, an Alaskan road test from Palmer to Fairbanks to the Arctic Circle gets visual support with a custom-designed icon for vehicle and website graphics. Sponsored by the Indiana Soybean Alliance, Purdue University and the University of Alaska Fairbanks, real time photography and narrative from the road will be shared via indianasoybean.com and Twitter.com.
INDIANA SOYBEAN ALLIANCE, 01/18/2009
The 2009 Purdue University Alumni Fish Fry serves up fresh, farm-raised yellow perch and pork raised by Indiana producers. Adding some fun and functionality to the event, the servers wore custom-made ball caps sourced by Lunar Strategies. The hats feature soft sculpted heads and tails of a fish and pig. For Purdue Alumni, these hats signify the content of the serving dishes. For soybean farmers, these livestock species signify important consumers of soy-based feed.
INDIANA SOYBEAN ALLIANCE AND INDIANA CORN MARKETING COUNCIL, 01/17/2009
Farmers’ Day at Indiana State Farm saw a pop culture duo recast as an agricultural parody. Lunar Strategies transformed corn and soybeans into the Grain Brothers – with the mission to feed and fuel the world. The mission of this one-day promotion was to engage and entertain consumers while educating them on the importance of corn and soybean products and farms. Plus, create an environment to feature the various programs underway which include ongoing product research and commercialization. The event theme, t-shirts and tent banners surrounded the exhibits and spread across the fair grounds. Rounding out this year’s fair activities, the Biofuels Mobile Learning Center saw heavy traffic while the tractor shuttles carried signage promoting Indiana Biofuels. Near the fair grounds, two billboards expressed our support for the stewards of Indiana’s farmland.
INDIANA BIOFUELS PROGRAM, 01/16/2009
Indiana Soybean Alliance and Gas America hold special event to promote the use of soy biodiesel in Indiana. State and private officials are involved in the event to help gain press coverage from the ag and consumer media. Lunar Strategies drives the coordination of event marketing material and logistics at the site of the event – the Gas America truck stop on I70 near Knightstown. Behind the scenes activities range from tent and chair rental to the development of an event name, pole and ground signs, pump toppers and stickers, announcement flyers and billboard ad targeted to truck drivers traveling on I70.
UNITED SOYBEAN BOARD, 01/16/2009
Osborn & Barr, the advertising agency for the United Soybean Board, is working with Lunar Strategies to design and develop a mobile interactive kiosk. Based on the interactive kiosk developed by Lunar Strategies for the Indiana Soybean Alliance's Biofuels Mobile Learning Center, this new kiosk will help consumers find station locations for biodiesel fuel and learn more about the importance of soybeans and soybean farming to the U.S. economy.
INDIANA BIOFUELS PROGRAM, 01/15/2009
Indiana Soybean Alliance and Gas America hold special event to promote the use of soy biodiesel in Indiana. State and private officials are involved in the event to help gain press coverage from the ag and consumer media. Lunar Strategies drives the coordination of event marketing material and logistics at the site of the event – the Gas America truck stop on I70 near Knightstown. Behind the scenes activities range from tent and chair rental to the development of an event name, pole and ground signs, pump toppers and stickers, announcement flyers and billboard ad targeted to truck drivers traveling on I70.
MEDICAL INFORMATICS ENGINEERING, 01/15/2009
As the Stimulus Package begins pushing the healthcare industry toward electronic health records to help control costs, Fort Wayne-based Medical Informatics Engineering is tapping Lunar Strategies to launch an online solution for the business community. Targeted to Fortune 500 organizations, the MIE Enterprise Health allows them to improve health outcomes, ensure regulatory compliance, enhance employee productivity and contain healthcare costs. The first tactic to support sales and marketing is electronic and printed collateral.
MYTOWN.COM , 01/14/2009
Fort Wayne-based owner partners with Indianapolis-based marketing consultants to repackage and grow its fledgling social networking website. The plans and new site design for this new venture are proceeding. Programming, re-launch and a viral marketing campaign is planned for 2010. Lunar Strategies is drafting the business and marketing plans, driving the marketing execution and developing the new website's features, functionality and front-end design.
PHYSICIANS HEALTH PLAN (PHP), 01/13/2009
New product launch undergoes strategic planning process to determine go-to-market strategies and multi-channel communication initiatives. In context with research conducted by Midwest Benefits Solutions and previous involvement in the perception research and brand development for PHP, Lunar Strategies is selected to craft strategies and initiatives to launch and sustain a new Individual Product offering. In development of the marketing plan, strategies and initiatives for this product, extra consideration is required due to the overall value to the organization in revenue contribution, net income and impact on projected membership. In addition, sales, marketing and operations need alignment around customer touch points since this is a new customer segment with different channel requirements. A pivotal part of the go-to-market strategies become name development and trademark protection.
POWERSTROKESHOP.COM, 01/12/2009
An Indianapolis-based Ford truck dealership overhauls their parts website. Lunar Strategies provides the horsepower behind the new front-end design for this successful e-commerce site. The website serves Ford truck and car enthusiasts and DIYers across the country.
RED BOWTIE PRODUCTIONS, 01/11/2009
Lunar Strategies participates in a new venture to market a dynamic educational curriculum for children's health and wellness as an extension of CrawfordTheCat.com. Created by Indianapolis-based Perennial Pictures, this innovative multimedia curriculum is designed specifically for pre-K, kindergarten and first grade students. An online research survey to an email database of teachers, nurses and administrators to explore market viability is one of the first strategies to be deployed and executed by Lunar Strategies.
REFCON, 01/10/2009
The new exhibit design and graphics for this New Jersey refrigerated case manufacturer debuts at the 2009 National Association of Food Equipment Manufacturers (NAFEM) tradeshow in Orlando. The exhibit will share a common wall with its parent company, Henny Penny. The graphics for this common wall are set to display the established brand expression and image, while presenting striking photos of various custom-designed and constructed foodservice environments.
REFCON, 01/09/2009
New Jersey foodservice case manufacturer showcases brand value to increase market share. Being the only manufacturer in the industry to be FSC certified and committed to “green” manufacturing, Refcon has a long list of other firsts and innovative product features. Turning this untold story into something of value with consultants, architects, interior designers and end-users is put in the hands of Lunar Strategies. Refcon’s brand character and attributes is plotted and reflected across sales collateral segmented by market and end users. Refcon’s brand identity and image are transformed into more relevant and modern statements. In addition, the website, green manufacturing sales tools and strategic planning for the launch of a “no carbon-footprint” case design are all awarded to Lunar Strategies.
SALLIE MAE, 01/08/2009
The market leader in student loans updates comprehensive package of print collateral. Lunar Strategies taps years of experience in the market – especially insights gained from past focus group studies conducted by the firm. Supporting photography was carefully selected based on identified customers’ beliefs and perceptions. The overall design of this work is developed in accordance with Sallie Mae’s corporate identity standards.
SALLIE MAE, 01/07/2009
The market leader in student loans deploys email and direct mail program to improve margins by reducing the number of contacts and the overall marketing costs per loan consolation. Marketing team works with Lunar Strategies to develop and hone direct marketing program with their customer base. Program involves segmentation of borrowers and ongoing testing to track lift and other variances. Testing concentrates on the offer, format, frequency, length of copy, tone of the message, use of color and response paths (online applications being the most cost effective and desired). As a result, emails with mpeg videos are found to produce much higher click-through responses to the website.
ST. FRANCIS PLAINFIELD HEALTH CENTER, 01/06/2009
Lunar Strategies is developing a mini-marketing plan to increase patient visits at the Plainfield Health Center. A series of strategic initiatives and tactical options targeted to referring physicians, the business community and consumers in Plainfield are being outlined to meet this defined and measurable marketing objective for 2009. The media mix to be executed by Lunar Strategies includes a directional billboard, a series of newspaper banner sized ads and custom die-cut direct mailers promoting key services, plus a close-circuit monitor advertisement.
SWEETINBLEEKE ATTORNEYS, 01/05/2009
The pretense of "What happens in Vegas stays in Vegas" is challenged at this year's DRI Damages Seminar in Las Vegas. Pairing a luncheon sponsorship with an inventory of shot glass premium items, Lunar Strategies helps law firm go all in. A simple, clever and event-relevant insert in shot glasses and some branded chips let SweetinBleeke run the tables. Not only is this event marketing approach memorable, but now everyone is talking about how the law firm will top it at next year's seminar.
SWEETINBLEEKE ATTORNEYS, 01/04/2009
Lunar Strategies is retained to provide counsel for the law firm's business and marketing plans. The drafts of each plan are being studied and redrafted so the identified strategies, tactics, metrics, and required investments align with stated objectives for the attorneys, areas of practice and the firm overall. In context to these plans, the firm's performance is monitored and modified over a two-year period.
SWEETIN BLEEKE P.C., 01/03/2009
At their first event and appearance with the National Association of Women Owned Law Firms (NAMWOLF), Lunar Strategies helps strategically position SweetinBleeke with an ad expressing their WBE strengths, a brochure stressing their stance on diversity, and two portable pop-up and eye-popping exhibit displays to grab attention during the prearranged meet and greet program.
SWEETIN BLEEKE P.C., 01/02/2009
Indianapolis law firm recognizes that a philosophy for outstanding service is only the launch pad. Partners at the law firm review Indianapolis brand consulting firms and start relationship with Lunar Strategies. The launch sequence starts with an email perception study with clients and results in a defined direction to build brand preference so the firm can grow its client base. The firm’s brand trajectory is plotted, and internalization tools are crafted. Other initiatives involve the development of a new brand identity, signage, website, collateral materials, seminar promotions and advertising.
WABASH WORK TRUCKS, 01/01/2009
An Indianapolis-based truck dealership increases profits by increasing transmissions service and filling capacity. Lunar Strategies shifts direct mail program into overdrive -- creating a series of postcards promoting service specials, flagging field actions, targeting customer segments like RV owners, and more importantly, differentiating the service based on the experience and certification of the dealership’s Allison transmission technicians.
SWEETIN BLEEKE P.C., 01/01/2009
Indianapolis law firm holds seminar on the Medical Aspects on Molding Litigation. Lunar Strategies sources and creates unique branded premium item relevant to the subject matter. The custom printed coaster, called a “Carster,” is provided to attendees at the seminar. Naturally, the item is designed to absorb moisture and prevent mold in vehicle beverage holders.