AMERIANA BANK
Internal marketing and training are vital to the delivery of a service brand. That's why the Ameriana's annual Sales and Service Delivery Day is a big deal. Especially this year, Ameriana Bank is celebrating 120 years and Ameriana Insurance is celebrating 50 years in business. As a result, Lunar Strategies and the Ameriana marketing department plan to launch a year-long celebration. It is starting with an invitation and project for associates that will result in a traveling exhibit built around their 12 decades in business, the 12 communities they serve and the 12 letters in their name. It's a clever way to take a brand internalization strategy and use it externally with customers.
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