ALPACA WITH A TWIST
By necessity, owners of small companies often have their hands in everything. Looking to refocus and prioritize her business as the industry looks to rebound for the recession, the owner of an Indianapolis-based alpaca yarn company turned to Lunar Strategies. She continued to contract ad space. We took over the coordination of material deadlines and developed new ad templates for 2010. It’s a small twist on an old theme. Now she has a little more time to "work on" the business instead of "working in" it.
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